Companies, entrepreneur, and particular institution must have a fleet of cars for their daily operations. Aside from being a vehicle, this car could also serve as a media campaign, the way is by dressing the body of the car by wrapping it with particularly designs that show the identity of the owner and what they are promoting. So that the car give the owner two benefits at once, for mobile and promoting activities.
On the streets we often encounter car wraps that are used for various promotional functions. The business owner promotes his company vehicle fleet by equipping them with the company logo and telephone number. Real estate agents roam around town and advertise for free. Hotels have bus fleets covered by picture of the hotel and telephone number. Even the pet salon also contains several pet pictures.
Besides use for business purposes wrapped car is also used for political purposes in the form of legislative or party campaign. Social institutions also campaigned for their program with this car, whether it’s children protection institution or the bookmobile. School and playgroup also often personalized their car this way. This form of promoting is regarded as the most effective promotion since the people would easily interested by attractive colour and picture they see.